These days, rolling out a marketing campaign isn’t as simple as it might appear. Gone are the days when you could place an asset into market and expect it to drive awareness. Now, companies need to allocate their budgets much more thoughtfully. They need to make a strong business case for their objectives, goals, and return any time they invest in advertising a product or service. In the end, they need a comprehensive understanding of who engaged with the asset and when, how, and in what context—all to fuel a cycle in which learnings inform better marketing decisions.
LiveRamp can help companies get this full picture, but—like so many other SaaS companies—they found that communicating their product was a challenge. And that’s where Quango came in.