Building a complex, interactive shopping environment that delivers on your brand’s quality and reputation is a tough job. Doing that while serving a diverse customer base is even tougher. That’s why GatorStep turned to Quango when they realized it was time to elevate their online game with a state-of-the-art purchasing experience custom tailored for their customers.

Our design was inspired not only by GatorStep’s product functionality, but by the sleek, modern boats owned by many of their customers.

Doug Daniels, Associate Creative Director

We quickly got to work, seeking to create a digital ecosystem that looked sharp and was built to last—mirroring GatorStep’s two core brand tenets—while simultaneously appealing to yacht owners, outdoor enthusiasts, thrill seekers, and families; all of whom are part of GatorStep’s varied customer base.

A respected manufacturer of premium marine non-skid and comfort flooring, GatorStep entrusted Quango with a brand-wide assessment that encompassed the company’s logo, website, and customer experience. Through an in-depth analysis of GatorStep’s services, web presence, and marketing efforts, we developed a complete strategic framework that included logo refinement, refreshed brand guidelines, comprehensive website redesign, and a state-of-the-art product configurator that offered GatorStep’s customers an unrivaled, interactive purchasing experience.

Our design was inspired not only by GatorStep’s product functionality, but by the sleek, modern boats owned by many of their customers.

Doug Daniels, Associate Creative Director

More than that, we then handed GatorStep the keys, enabling them to be captains of their own business on their own timeline. We did this by outfitting GatorStep with a CMS (content management system) that gives them the ability to manage their entire ecommerce system, and control and adjust the content on every page of their site as their needs shift.

All told, we delivered a full-throttle solution-set that speaks to a wide range of customers. We also provided those customers a seamless purchasing experience that allows for customization. All while defining an elevated, high-performance brand-identity that supports GatorStep in hitting their long-term goals.



READY TO TAKE YOUR DIGITAL CUSTOMER EXPERIENCE TO THE NEXT LEVEL? LET'S KICK IT UP.