These days, the concept of moving your content to the cloud has become ubiquitous. But, as Amazon Web Services (AWS) knew all too well, a number of businesses were still holding off on migration due to misconceptions or security concerns.

That’s why we developed a content-based campaign—oriented around one website—to deliver insightful material to C-suite decision-makers about the importance and advantages of cloud computing. The co-branded effort, Cloud Insights, also leverages AWS’s partnership with a key microchip power player to raise awareness and overcome initial trepidation.

What resulted is more than just a website—it’s a global forum.

A confluence of ideas on big data and HPC, the online hub hosted streaming news and expert advice from some of the biggest names in the industry. What resulted is more than just a website—it’s a global forum.

With just the right blend of substance and style, Cloud Insights delivers responsive design and an incredibly smooth user experience. In addition to developing the entire look and feel of the campaign, we also managed the ebb and flow between AWS and its partner to ensure the effort was a cohesive and co-branded achievement.

A confluence of ideas on big data and HPC, the content-driven site delivered responsive design and an incredibly smooth user experience.

In the end, our goal to serve up practical information about big data and cloud computing in an inviting and accessible format was a huge success. From blogs to current event articles to social media, it’s been a great catalyst for lively discussion and online community building.

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